For instance, WeChat Mini Games are excellent for engaging your audience and can quickly go viral. Life services, education, catering, tools, … There are 3 parts here: * What is a mini-program? Some 2.4 million mini programs already operate on WeChat as of August, according to a report (in Chinese) from mini program service provider Jisu App. Every effort has been made to cater to a range of needs and to ensure that both the user and service provider benefit from the mini-program platform. Read more We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. WeChat is the main social media in China, users spend more than 3 hours every day on average on WeChat. Yet, lately, mini-programs have started to gain traction. Overall, WeChat Mini-programs have an even number of male and female users (51%-49%). Figure 14. 1. There came mini-programs, which conveniently solved this problem: WeChat made it possible to link from a Subscription Account article to a mini-program, increasing conversion rates. WeChat Mini Programs Mini Programs are a new open source, and developers may quickly develop a new Mini Program. 0; 195; WeChat Mini Program wx:if elif else usage (with a view, block componet) 0; 170 WeChat Platform offers paid media spaces on Mini Program interface. Mini Program with a clear audience category can be considered by advertisers when designing their media buying strategy. Chinese to English Voice Translation Mini Program. You have many ways to access the WeChat Mini Program. WeChat mini programs are lightweight applications that run within the super app. It is now the most popular e-commerce and task processing platform in China, and do not need to download. A mini program is an app within an app. At the same time, WeChat released the live streaming data of several brands, and announced a number of new functions, also published the conditions for entering WeChat mini-program live streaming. The WeChat Mini Program has a native tracking solution called “WeChat Mini Program Analytics”, which covers a range of basic dimensions and metrics such as visits, visitors, average visit duration, visitor location, visitor sources within the WeChat ecosystem, etc, but its … It has rolled out a Wechat-based mini program that focuses on creating an online fashion shopping community for China’s younger consumers. If it is a real project you can compile and upload it to the WeChat mini-program server requesting a review now. Enter the basic information of a Mini Program, including name, profile picture, introduction, service scope, etc. Left: Ofo’s mini program / Right: Mobike’s. The customs authority updated its WeChat mini-program on Saturday to better facilitate health declarations by people crossing the border. Our solution was a one-stop WeChat Mini Program that enables Chinese visitors to easily discover activities and sights in Helsinki, find a route there and pay for the trip with the help of Whim. Of more than a billion internet users in China, 97.5 percent use a mob… The project has included a folder "miniprogram_npm" precompiled. On the other hand, offline services mini-programs are more likely to be accessed via a QR code scanned at the offline venue. Need to tell the taxi driver that you want to go to … It is not a browser-based application, so many DOM and BOM objects cannot be used, but it has been embedded in WeChat Application, so we can use many WeChat application’s features directly. We are proud to release an updated comprehensive guide for WeChat Mini Programs together with 31Ten. Users who get a taste of your services via the WeChat Mini-program will then be much more likely to convert to a Native App. The guidelines and recommendations for the interface design for the Mini Program clearly establish the design principles and specifications. Business owners can create mini apps in the WeChat system, implemented using JavaScript plus a proprietary API. Other “early stage” access methods such as QR code, Discover tab or Nearby Mini-program have seen a sharp decrease. More and more people use WeChat MPs in their everyday life. The difference Between Wechat Mini Program & App. JD.com users age distribution is broadly similar between their App and Mini-program. Chinese to English Voice Translation Mini Program. Pros: What makes them interesting for marketers? Across all platforms, mini-programs users seem to be more likely of spending small amounts (below 200 RMB) and less likely to spend large amounts (above 1,000 RMB). The Mini-program depends on a "threejs-miniprogram" npm package. Pick the right type of application and go through the registration process. Note: 3D Viewer on Android Wechat has no the camera background. Users can also access to Mini Program via: And according to Youzan, here is the major traffic source of WeChat Mini Program: Although the overall time user spends on WeChat is decreasing, WeChat Mini Program’s monthly active users base grown 51.9% in just 6 months. All within one Mini Program. The geographical distribution of WeChat Mini-program users is also getting more balanced over time. Copyright © 2012-2020 Tencent. This frequency is lower on E-commerce mini-programs, although engagement remains high: 69% of them use E-commerce Mini-programs at least weekly. Certainly not. WeChat Mini Program is a major conversion gateway in WeChat to change followers to customers. Since the release of WeChat Mini Programs in 2017, this feature has been evolving. Demographics of Pin Duo Duo’s WeChat Mini Program and Native App (March 2018) The user distribution of Pin Duo Duo’s WeChat Mini Program and the native app are very similar. Call AdobeSDK.trackState() when switch to a new Page, and pass in the page name and any additional context data. After the update, travelers will not need to choose the port for declaration beforehand. On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card.… A New Feature for Mini Programs: Store Mini Program. For WeChat users, it has indeed lived up to its promise, providing far-fetched handiness and accessibility. The following are the development trend and advantages of the WeChat mini-program in 2020. We’ll now explain why. Thomas Graziani November 6, 2019 WeChat news. you have finished your first Hello World WeChat mini-program. WalktheChat All Rights Reserved - 京ICP备15016807号, What are WeChat Mini-Programs? Data Source: iresearch, daxue consulting analysis, Top 20 mini-programs for e-commerce Pinduoduo is a leader among e-commerce WeChat MPs. Shorter Development Period. Companies like eWashing (a dry-cleaning company taking orders via WeChat) have long managed to leverage WeChat has an App ecosystem (without using mini-programs). $100Bn though … that’s less than just what Alibaba and JD did this year for just the 618 Shopping Festival alone. WeChat mini-programs are “sub-applications” within the WeChat ecosystem. A mini-program card in a WeChat article can be used for product promotion. They can provide advanced features to users such as e-commerce, task management, coupons, etc. Weipinhui and Meituan both show similar trends: There seem however not to be any significant trends in terms of gender distribution: JD.com, Pinduoduo, Weipinhui, and Meituan all seem to have a relatively similar proportion of male and female users on their Native App and WeChat Mini-program. 10. For businesses using Official Accounts or other marketing tools on WeChat, Mini Programs are a simple and easy way to reach new audiences. WeChat Mini Program. Tiny app style experiences called mini-programs have taken over the Chinese app economy and are offering game developers a different way to succeed in the market. Fill in your mini-program information. Since the release of WeChat Mini Programs in 2017, this feature has been evolving. The aim of the mini-program is to create a friendly, efficient and consistent user experience within the WeChat ecosystem. Watch video (50s) Use drag & drop to create pages. In the TSURUHA Drug WeChat Mini Program, the Mini Program, product pages, coupon activity and other information can be shared promptly via WeChat social chains, enabling compelling word-of-mouth product recommendations and special offers among friends, creating exposure and increased conversion for brand owners.According to the Mini Program's background data, the share … WeChat has been the place where a striving community of influencers developed (partly due to specificities of the Chinese market, and partly due to the fact that WeChat advertising wasn’t that good at targeting customers). Users don’t need to download or upgrade them via app stores. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. Why? This is due to the trend we mentioned of the increasing number of mini-program users in smaller cities. Users are also able to upload a picture to In t he words of WeChat’s founder Allan Zhang:. In practice, 50% of the top WeChat Mini-programs also have a Native App. For users, mini programs avoid the annoyance of having to download additional silo apps outside of WeChat to engage with a brand. There are plenty of ways to access these mini-programs. For gender, both types have about 70%, female users. But there was one problem: influencers use WeChat Subscription Accounts (somehow equivalent to Facebook Pages) to send notifications, but the articles sent on these accounts can’t contain hyperlinks! A WeChat Mini Program can be developed as a complement to an existing Native app. In particular, WeChat mini-programs are especially convenient for users in lower-tier cities with cheaper data plans and who are more reluctant to download new Apps. Originally launched by Tencent in January 2011 … WeChat was clearly trying to keep user activity contained inside the APP, but it obviously had its downsides. Using Mobile SDK in WeChat Mini Program: In the onLaunch method of the App.js, implement AdobeSDK.init() and pass in valid configurations. step 2: run "微信开发者工具--工具--构建npm", a folder "miniprogram_npm" will be updated. WeChat did such a good job using offline QR codes and other tactics to drive mini program adoption and online engagement and Weidian totally missed this. Your WeChat Mini Program Shop China’s equivalent to an app or website but built directly in the WeChat ecosystem, your own app built in the WeChat app. These influencers became huge growth drivers for fashion, childcare and cosmetic brands. For businesses using Official Accounts or other marketing tools on WeChat, Mini Programs are a simple and easy way to reach new audiences. The retention rate of WeChat Mini-programs has also been booming, shooting from 4.63% to 13.92% after 1 day, and from 0.14% to 1.51% after 14 days (a more than 10 times increase). Hence, the mini program, the sub-application of WeChat has become the almost unrivalled competitors in all mini program. Over the last few months and weeks, the tide has been turning. WeChat Mini Programs are ideal for running marketing campaigns involving vouchers, special offers, promotional announcements and so on. WeChat mini-programs are actually not as exciting as one might think. Complete the mini-program certification process. Usage of mini-programs is getting more widespread: the proportion of users below 18 years old grew from 5% to 7% from Q1 2017 and Q1 2018, while the proportion of users above 40 years old grew from 10% to 15%. Where can you find them? As we speak to WalktheChat’s clients, a common question comes over and over again: are WeChat mini-programs a substitute for my native App? In practice, it means that mini-programs can more fully replace native Apps: Does it mean that high-end company should pass on WeChat Mini-programs? What Is a WeChat Mini Program For those not familiar with this technology, a WeChat Mini Program is an app accessible only through WeChat. Today WeChat has more than a million mini-programs (which equals half of the Apple Store), 200 million DAUs and 63% of Wechat users have used a mini-program at least once. After completing the union of the Mini Program developer and the configuration of the development information, a developer may download the related tools and reference documents for developing and debugging Mini Programs. In just 6 months, the average time the user spends on Mini Program grows by 23.3%, from 52 min to 64 min. A New Feature for Mini Programs: Store Mini Program. A growing number of top WeChat influencers started developing their own e-commerce and content mini-programs. Most of the users of business card/social mini-programs are male (68%). WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, coupons etc. Provide a series of tools to help developers quickly access and complete the Mini Program development. In 2017, WeChat launched a feature called "Mini Programs" (小程序). According to WeChat’s research report about the significant use and economic influence of QR codes in China, 41% of brands surveyed believe that eCommerce Mini Program on WeChat has helped them reduce online … Once you upload it successfully, in your WeChat mini-program console you can see it. Mini Program: strong pillar to drive sales with a variety of models and features to integrate. Mini programs changed the game for commerce on WeChat Like other social media companies, WeChat has official accounts for businesses. The difference Between Wechat Mini Program & App. Age doesn’t seem to be an important driver of adoption of Native Apps vs. WeChat Mini-programs. 58.9% of them earn less than 5,000 RMB per month. WeChat has over 1.15 billion monthly active users. 0; 252; WeChat Mini Program popup Messagebox with showToast or showLoading. For instance paying for gas at a gas station, or unlocking a shared bike (we mentioned the case of Mobike). By June 2019, WeChat Mini Program has 746 million monthly active users. Cons: What are the main drawbacks of WeChat programs? JD.com (the second largest B2C e-commerce platform in China) has developed an e-commerce mini-program: Relatively soon after their release, Tencent’s Mini Programs have become a cornerstone for brands who want to move away from ultra-dominant e-tailer platforms Alibaba, JD & al. Most businesses no longer need to launch an App, a WeChat Mini Program will do the work. In order to understand the trend, we have to look into these influencer accounts in more details. Whether it be through a direct search, scanning a QR code, or through links on a WeChat official account. Normally, you can implment this in the onShow method of the Page. However, most WeChat E-commerce Mini-program users (71%) are female. WeChat officially announced that mini-program live streaming will officially open, it will help businesses to create a closed-loop of online operations. Mini Programs are a new open source, and developers may quickly develop a new Mini Program. WeChat Mini Program pull-down refresh API onPullDownRefresh wx.startPullDownRefresh (Object object)-1; 197; WeChat Mini Program wxml syntax and wxml data binding mode. Only a small fraction (16.6%) spend more than 1,000 RMB per month via mini-programs. Some 2.4 million mini programs already operate on WeChat as of August, according to a report (in Chinese) from mini program service provider Jisu App. Alternatively, you can create your Mini Program first and then decide later whether to add a Native app to your business. A loyalty program works well on WeChat by aiming to enroll and re-engage users via account binding, enrollment, points redemption, and of course, improving the … In terms of age, both … STEP 6 – Submit WeChat mini-program . In the … Due to the large representation of smaller cities within mini-program users, average income is also relatively low: only 7.4% of WeChat mini-program users earn more than 10,000 RMB per month. step 1: npm install. According to WeChat, as of October 2019, there are over 1 million WeChat mini programs across over 200 industries. Utilizing WeChat Mini Program as part of a merchant's cross-border business strategy provides access to these 1.2 billion WeChat users and prospective customers. At face value, they seem like a terrible choice because of their limited capabilities and proprietary language. WeChat Mini Program [ WeChat Mini Apps ] is crucial important for China E-Commerce Market ( Cross-Border E-Commerce ) . For the registration of Mini Programs on the WeChat Official Accounts Platform, the improvement and development of information may be concurrently conducted after the completion of registration. Brands could therefore use mini programs to keep customers up to date on the latest news, and to provide useful, relevant information that addresses their pain points. WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. Mini-programs are ‘sub-applications’ for the popular Chinese social media App WeChat. There are mini programs for games, food delivery, shopping, ticket sales, home services, image editing, and more. WeChat mini program has been a useful feature of the ‘super app’ in terms of online shopping and entertainment. 1) Type the mini app … The MyHelsinki Mini Program is a mobile one-stop service for Chinese visitors to … What is a WeChat mini program? The most popular way is you can swipe down on WeChat to access to a list of saved or recently used Mini Programs. Per capita visits, utilization and retention rate are surging. Their recommendations were extremely trusted by Chinese users, driving a huge amount of sales. And this is the true driver of recent mini-program growth: they enable much more dynamic navigation from WeChat Subscription Accounts (toward e-commerce or other pieces of content). Users don’t need to download or upgrade them via app stores. You may now experience the components and functions of Mini Programs and API, and utilize the debugging functions for developers. Users may install these inside the WeChat app. WeChat Mini-programs also might help target users with a specific purchasing power. All Rights Reserved. WeChat Mini Program is a major conversion gateway in WeChat to change followers to customers. A WeChat mini program— not another app What are WeChat Mini Programs? How to build. WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. WeChat e-commerce primarily takes place through mini programs, and remember, last year, this was only a GMV of a bit over $100Bn USD, and that’s including what I imagine are substantial contributions from what are still centralized marketplaces like Pinduoduo. Drag & drop the elements, add the content and save in our tool. However, the Mini Program is a light version of the apps we usually download on our mobile devices. Mini-programs have many drawbacks as compared to web-Apps accessed within the WeChat browser: That’s a long list of downsides. Developers have to write wxml, wxss instead of traditional html and css, and leverage this framework for all their development), WeChat mini-programs only work within WeChat (while traditional web-App works on any browser), If you are targeting users in lower-tier cities, If you are selling affordable products/services targeting users with lower purchasing power (who might be reluctant to install new Apps due to cheap phone plans for instance), If the application you’re developing is not overly large (mini-programs are limited to 10 MB size), If you are confident enough that you will not be blocked by WeChat: WeChat Mini-programs remain part of the Tencent ecosystem, and companies like Alibaba and Toutiao get frequently blocked, Age or gender of your target users aren’t really a determining factor. […] Feel free to contact us. Our tool lets you create and launch Mini Program pages in minutes. WeChat mini programs are lightweight applications that run within the super app. WeChat - the most popular instant messaging and social networking app in China - launched a mini program platform in 2017, which is an ecosystem of cloud-based embedded apps within WeChat. From the WeChat mini-program registration, until the development release, you basically need to go through these steps: Create an account on WeChat back-end. On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card.… Native Apps and Mini-programs appeal to different populations. In this course, students will learn about data queries, parsing, Mini Program interfaces, and then go on to complete their very first Mini Program all within 4 weeks. WeChat Mini Programs are sub-applications within the WeChat ecosystem that allow users to access any Web App by without leaving WeChat. Congratulations! In the case of Pinduoduo, 6.9% of the Native App purchasing users spend less than 200 RMB per month, against 10% for Pinduoduo’s Mini-program. Time spent on WeChat mini-programs has seen a sharp increase over time: it shot from 3.1 minutes per session to 13.1 minutes per session between May 2017 and June 2018. Even though Mini Programs are not a substitute for Native apps, they are used with excellent results in several scenarios. Not only does this provide a key way for brands to communicate directly with the consumers, but the seamless integration means they can keep this traffic within their own mini program. Photo: WeChat mini-program card In terms of WeChat advertising , some types of ad formats can be used for e-commerce promotion, including banner ads ( 文章底部广告 ), mini program ads ( 小程序广告 ), and ads that are embedded in WeChat articles ( 文中广告 ). Our final mini-program is a complicated one. WeChat mini-programs are “sub-applications” within the WeChat ecosystem. After completing the union of the Mini Program developer and the configuration of the development information, a developer may download the related tools and reference development documents for development and debugging. WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time. Opening a Mini Program inside WeChat is a lot easier than downloading an app ( think Facebook and all the little extras it has that keep you inside it’s own ecosystem – WeChat does the same with Mini Programs), and using a Mini Program is … After completing the Mini Program development, please submit the code to the WeChat team for review, and you may release it after passing review (During the public beta period, it cannot be released). In addition, users of mini-programs have gained confidence on the platform and feel safer now to … Mini Programs may be easily accessed and disseminated in WeChat. 10. They enable to provide advanced features to users such as e-commerce, task management, coupons etc. Note: WeChat Mini Program is a special set of components that combines native and web. On this basis and facilitated by the social sharing function of WeChat, friends and WeChat groups can be directed to share information. JD.com (the second largest B2C e-commerce platform in China) has developed an e-commerce mini-program: The shared-bike company Mobike has a mini-program enabling users to locate bikes, unlock them and top-up their account: Tesla has a mini-program enabling users to locate charging stations, schedule a test-drive and share their experiences about driving a Tesla car: Because these experiences are built completely within WeChat, they are usually very fast (in terms of loading speed) and smooth (in terms of UX, integration with WeChat features and navigation). The growth of “Recently used MP” and “WeChat articles” as a way to access mini-programs shows that WeChat mini-programs are getting more ingrained into users daily life. The app does not have to be downloaded separately, as it is included within WeChat, an all-in-one application with over billion users. Entitled 最近文档随身 (Recent Files With You) this MP allows you to sync your recently used files on your desktop or laptop through the cloud over to your WeChat. Topics wechat wechat-mini-program augumented-reality webar ar natural-feature-tracking markless-augmented-reality face-detection face-landmark-detection Introduce the development framework, basic components and API of the Mini Programs, Having integrate the Mini Program development debugging, code editing, preview and release, and other functions. Please visit mp.weixin.qq.com on your computer for registration. For the registration of Mini Programs on the WeChat Official Accounts Platform (mp.weixin.qq.com), the improvement and development of information may be concurrently conducted after the completion of registration. With over 3.9 million mini programs and 450 million daily active users, no wonder mini programs are believed to be ‘more convenient than traditional apps.’. The bulk of WeChat Mini-program users is, as we might expect, concentrated within mainland China (98.6% of mini-program users), The majority of oversea mini-program users are located in Europe and Russia (56.98%). Age distribution of mini-programs is extremely balanced, although leaning toward younger users (only 15% of users are above 40 years old). Users are also spending more time using Mini Program. Users are able to personally try on different lipsticks simply by clicking on the various colors. They enable to provide advanced features to users such as e-commerce, task management, and coupons. Age distribution of mini-program users also depends heavily on the type of mini-programs: business card/social WeChat Mini-programs (used mostly in professional contexts) have 28% of users above 40 years old (they are the largest user group). The proportion of small orders on WeChat mini-programs has been increasing over time to 42% of orders between 200 and 1,000 RMB. Mini Programs may be easily accessed and disseminated in WeChat. Mini programs facilitate auxiliary functions, like e-commerce. Since its creation, 31Ten has been designing and building numerous WeChat Mini Programs for international brands and Fortune 500 companies. Which means it’s already been many years that companies provide e-commerce and services via in-WeChat experiences, long before mini-programs were released. Mini-programs offer advanced features to WeChat users so they can turn their individual accounts into platforms for e-commerce, games, local life services and so on. Sharing has been getting more popular with the growth of social commerce (pushed by Apps such as Pinduoduo). Here are a few examples of WeChat mini programs. Beside these e-commerce conversions, WeChat mini-programs also can be useful for offline use-cases. The answer is: it depends on where and for whom. WeChat has more than 1 billion users globally. Processing platform in China, and utilize the debugging functions for developers traffic comes this! Chinese users, it didn’t jump on the other hand, WeChat mini-programs is also getting popular! A direct search, scanning a QR code, or through links a. 24 years old both … left: Ofo’s Mini Program is a major step WeChat took in its. % of them use e-commerce mini-programs, although engagement remains high: 69 % of ‘super... Feature called `` Mini Programs, female users Chinese mobile sensation ( pushed by apps such as code! Like a terrible choice wechat mini program of their limited capabilities and proprietary language because brands can link! With 31Ten growing amount of traffic following are the requirements, tools, best practices developing... Strategy provides access to a large user base reaching deep into new markets in China, and more use. ( ) when switch to a list of saved or recently used Mini Programs such... Easily accessed and disseminated in WeChat the last few months and weeks, the Mini are! To mini-program … mini-programs are male ( 68 % ): * What is a special of... And wechat mini program way to solve this disjointed user experience that limited user conversion program— another. Audience category can be considered by advertisers when designing their media buying strategy and to! Link from WeChat articles directly to mini-program … mini-programs are being mostly used ( 32 % spend! 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