The cost per each radio ad, or “spot,” is generally determined by this equation: Cost = Number of Listeners X Cost to Reach 1,000 Listeners. Divide the total cost of the ad by the number of listeners then multiply by $1,000. With over 850 radio stations, only iHeartMedia can offer local activation with national reach.Individual station brands deliver the ability to connect with diverse audiences in local markets across the country. Midnight – 6am is commercial free. Or, if there’s just an average amount of traffic even at peak times, you can go for a higher frequency for the maximum value and hence the highest possible ROIs with radio advertising. With over 30 years experience in business, and 19 years in radio, we know this industry and how to cut through the noise; and I am now considered the #1 agent in radio with over $30 million in ad revenue. Is it to sign up or subscribe for something? A Morning Drive spot (6-10am) is typically the most expensive, due to advertiser demand and the fact that it reaches a large audience which includes people commuting to work. Pandora’s ad options can be configured for different devices and media types. RTÉ also hosts all 19 of the Top 20 All Week Radio programmes in all of Ireland, drawing more listeners than any other channel in the country (JNLR 2019/3). This will depend on how strategically your ad campaign was planned and executed based on the factors that matter, such as: You don’t want to just focus on obtaining the best price for radio ads, because that simply means you won’t get as much back. You’ll want to target the right reach, which means choosing the busiest time when the station gets the most traffic. Not all radio stations charge per spot, though. After looking more closely at a radio station’s listener demographics and timing and then weighing your return on investment (ROI), decide whether daytime or nighttime is right for you. Some of the most popular internet radio platforms these days include Sirius XM, Pandora (part of the Sirius family), iHeartRadio and Spotify. She also writes sales and marketing copy, press releases, product reviews and buyer's guides. Radio advertising costs can range from $200 to $5,000 per week depending on your location. Advertising Club Of New York: The main organization for communications professionals in New York. There additional costs associated with each medium. Ad frequency is the number of times a person will hear the ad in a given period (typically a week). Monthlong package on a premier radio station for a 30- to 60-second spot: $10,000. RadioWorks Ltd The airtime’s value is determined by its reach (how many people are listening in) as well as audience demographics, the average age of listeners and the estimated income of the main audience base. The costs of radio advertising vary greatly from station to station based on listenership. Review our Radio advertising cost for Class 95, Love972, YES933, CNA938 and more right here. The cost of online radio advertising may be reduced compared to traditional radio advertising. If there’s a very high amount of traffic, you might go for a slightly lower frequency to get the best value. What's more, the seasonality of the ad buy can influence your creative approach, making the selling message even more powerful. It’s no surprise that marketers are leveraging this internet radio for promotions. The cost of a 15-, 30-, or 60-second radio commercial will depend upon the frequency of the ad broadcast and the time of day that the announcement runs. 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